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<section><h2>Humor Persona - Template B2B</h2></section><section><h2><h2><strong>Advocate</strong></h2></h2></section><section><h3><h2><strong>Engineer</strong></h2></h3></section><section><h3><h2><strong>Entertainer</strong></h2></h3></section><section><h3><h2><strong>Inventor</strong></h2></h3></section><section><h3><h2><strong>Curator</strong></h2></h3></section><section><h3><h2><strong>Enthusiast</strong></h2></h3></section><section><h3><h2><strong>Skeptic</strong></h2></h3></section><section><h2><h2 style="text-align:center;"><strong>I make an effort to appreciate the humor of everyday life...</strong></h2></h2></section><section><h3><h2 style="text-align:center;"><strong>I tend to laugh...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>If I see something funny, I think about who else would enjoy it.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I find something funny online, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I spend time thinking about funny ideas.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I have a funny thought, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I make an effort to make people laugh.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I have a funny idea I want to share, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I use humor to adapt to new or challenging situations.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When faced with a difficult situation, I use humor...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I intentionally create space for other people to use humor.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I encourage other people to use humor by...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I say something that makes people laugh, it’s usually…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I use humor in a professional setting, it's primarily to...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I use humor, it's most important that…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>On an average day, I'm more likely to…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>To which gender do you most identify?</strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section><section><h3><h2 style="text-align:center;"><strong>What is your age?</strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section><section><h3><h2 style="text-align:center;"><strong>Which of the following best describes your role in your industry?</strong><strong></strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section>

<section><h2>Humor Persona - Main B2C</h2></section><section><h2><h2><strong>Advocate</strong></h2></h2></section><section><h3><h2><strong>Engineer</strong></h2></h3></section><section><h3><h2><strong>Entertainer</strong></h2></h3></section><section><h3><h2><strong>Inventor</strong></h2></h3></section><section><h3><h2><strong>Curator</strong></h2></h3></section><section><h3><h2><strong>Enthusiast</strong></h2></h3></section><section><h3><h2><strong>Skeptic</strong></h2></h3></section><section><h2><h2 style="text-align:center;"><strong>I make an effort to appreciate the humor of everyday life...</strong></h2></h2></section><section><h3><h2 style="text-align:center;"><strong>I tend to laugh...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>If I see something funny, I think about who else would enjoy it.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I find something funny online, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I spend time thinking about funny ideas.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I have a funny thought, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I make an effort to make people laugh.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I have a funny idea I want to share, I...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I use humor to adapt to new or challenging situations.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When faced with a difficult situation, I use humor...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I intentionally create space for other people to use humor.</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>I encourage other people to use humor by...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I say something that makes people laugh, it’s usually…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I use humor in a professional setting, it's primarily to...</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>When I use humor, it's most important that…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>On an average day, I'm more likely to…</strong></h2></h3></section><section><h3><h2 style="text-align:center;"><strong>To which gender do you most identify?</strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section><section><h3><h2 style="text-align:center;"><strong>What is your age?</strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section><section><h3><h2 style="text-align:center;"><strong>Which of the following best describes your role in your industry?</strong><strong></strong></h2><p style="text-align:center;">This question helps us further the advancement of humor research to make it more equitable.</p></h3></section>

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