The 4 Humor Styles


One of the most common questions we get about using humor is, “How do I make sure it’s appropriate?” The first piece is to understand your Humor MAP – Medium, Audience and Purpose. The second piece is to understand the 4 Humor Styles and use them strategically in specific situations!

The 4 humor styles are affiliative, self-enhancing, self-defeating, and aggressive and they were defined by professor Rod A Martin. The 4 humor styles are a very powerful tool, and the best humorists and comedians dabble in and out of the different humor styles.

The 4 Humor Styles – Explained

Affiliative Humor

Affiliative Humor is a way of amusing others to facilitate relationships. It is positive and inclusive. Think Ellen Degeneres. In the workplace, it includes: team building activities, applied improv training, and dance parties.

Self-Enhancing Humor

Self-Enhancing Humor is finding amusement in life’s hardships and staying positive. It is positive and focused on yourself. It’s what Kurt Vonnegut is suggesting when he said, “Laughter and tears are both responses to frustration and exhaustion. I myself prefer to laugh, since there is less cleaning up to do afterward.” In the workplace, it includes: gamifying your work, listening to music during certain tasks, and reading emails in an accent in your head.

Self-Defeating Humor

Self-Defeating Humor is saying funny things at one’s own expense. It’s a negative form of humor but the target is yourself. Rodney Dangerfield was the master of this. In the workplace, it includes poking fun at yourself when leading a meeting, commenting about your appearance, or coming up with a witty line as to why your email is late.

Aggressive Humor

Aggressive Humor is using humor to disparage others as a way of manipulating them. It’s the humor we see so often in the form of some memes, The Daily Show, or the late, great George Carlin. In the workplace, this is sarcastic comments, mocking people, or giving co-workers mean-spirited nicknames.

Appropriate Humor at Work

Now, as you may have assumed, some forms of humor are more appropriate than others. Affiliative and self-enhancing are almost always good for the workplace.

Self-defeating humor is good IF you are in a high status position and are using it to let people know you don’t take yourself too seriously. You want to use it sparingly so that people don’t think you’re throwing a pity-party or have low self-esteem.

Aggressive humor rarely has a place in the workplace. This form of humor can be great for catharsis but it doesn’t usually lead to change (other than the change that people dislike you). It’s better to find a way to use affiliative or self-enhancing.

So as you think about using humor at work, think about which humor styles are right for which situations. Which humor styles would benefit your team and clients the most? Also, follow your own path, think of which styles of humor bring you joy to do at work?

PS. In honor of Ellen, one of our favorite jokes of hers is: “Never follow anyone else’s path, unless you’re in the woods and you’re lost and you see a path. Then by all means follow that path.”


what is your humor persona?

Humor is a skill that can be learned. And when used correctly, it is a superpower that can be your greatest asset for building a happier, healthier and more productive life.  See for yourself...

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