Old Spice: The Man Your Man Could Smell Like

The most recent Old Spice campaign has generated over 100 million views online; the Old Spice channel on Youtube has over 100,000 subscribers; there are nearly 700,000 fans on Facebook.  What started out as a well-done commercial for Old Spice has turned into a hilarious internet phenom–and all of this for body wash and deodorant… Read more

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Humor at Work: Creativity Warm-ups for Marketers

New York, NY – It’s not always easy to come up with some actionable marketing strategies in a one-day brainstorming off-site. That’s why the digital marketing group of one of the biggest marketing companies in the world asked me to kick off their all-day session with some creativity warm-ups. Drawing inspiration from improv and stand-up… Read more


Humor at Work: Compelling Launch for New Application

New York, NY – A co-worker and I were tasked with coming up with a creative way to launch one of the largest global initiatives for our company in our region. After some thoughtful brainstorming, mostly centered on your typical launch ideas, she came up with a brilliant idea–tying the launch to the cockpit concept… Read more


100 Most Influential Taglines

Tagline Guru presents the 100 Most Influential Taglines since 1948, here are the Top 5: Got milk? (1993) Don’t leave home without it. (1975) Just do it. (1988) Where’s the beef? (1984) You’re in good hands with Allstate. (1956)… Read more