In my experience, humor is easily one of the most overlooked marketing strategies. It’s no secret that humor works. According to a study by Clutch.co: “Consumers prefer advertisements that make them laugh; more than half (53%) say they remember and enjoy an advertisement if it is humorous.” So, if humor works in marketing, what are some… Read more
The undisputed winner of the Super Bowl Ad Game was Tide. Their ad(s) created conversation, sparked memes, and has been relentlessly referenced in the days since (including people commenting that, given the clean nature of the spacesuit, SpaceX’s launch of a Tesla was actually a Tide Ad). But this blog isn’t to talk about how good the… Read more
Have you ever learned a new fact and thought, “No way is that true?” I was reading the book Unbranding by Scott and Alison Stratten and in it they share a completely mind-blowing fact: “Bob Ross, beloved, afro-rockin’, godfather of painting instructions and happy accidents, was never paid a nickel for his legendary show. He did each… Read more
As you may know, my book, The United States of Laughter, is now available in Print, Kindle, and Audiobook. To celebrate its release, I decided to launch the book out of a catapult. Why? Because why not? Choosing to Have Fun The process of launching a book is stressful: there are lots of logistics to… Read more
I spent the past week in Washington, DC at Influence 2015, the annual convention for the National Speakers Association. It was a great opportunity to connect with other speakers, share my thoughts on the value of what we do, and, of course, learn a ton of great things. Here are 10 Insights I gained from… Read more
