The book Iconoclast by Gregory Berns takes a look at the creative process from a neurological perspective. Using recent advances in neuroscience, Berns disproves previous assumptions about creativity and describes ways that we can all learn to think differently. A great book both in terms of content and style of writing, definitely worth the read for anyone looking to be more creative in their work.
Buy Now | Creativity and Improv (A look at the adaptation by FastCompany)
