creativity

By on January 17, 2012 in Humor Benefits

The McKinsey Quarterly recently released their Top 10 Articles of 2011. You can read them here (note: free registration is required).

One of the articles in particular caught my eye because it speaks directly to humor (though sadly doesn’t mention it directly). The article?

#9 Sparking creativity in teams: An executive’s guide

The article talks about creativity and how it’s not something you are either born with or not:

Although creativity is often considered a trait of the privileged few, any individual or team can become more creative—better able to generate the breakthroughs that stimulate growth and performance.

It goes on to suggest some of the neuroscience to back up this claim:

The key is to focus on perception, which leading neuroscientists, such as Emory University’s Gregory Berns, find is intrinsically linked to creativity in the human brain. To perceive things differently, Berns maintains, we must bombard our brains with things it has never encountered….

Only by forcing our brains to recategorize information and move beyond our habitual thinking patterns can we begin to imagine truly novel alternatives.

Hmm. “Perceive things differently.” “Recategorize information.” “Brains.” All of this sounds like humor. One of the keys to humor is incongruity–the surprise, the difference, the “wait a sec” feeling.

Using humor is a great way to get people thinking differently, outside of their normal perspective. And this doesn’t mean you have to get your team to tell jokes (though it could help, check out Funny Cuz It’s True). Instead it could be as simple as creating an environment that is incongruous to what they expect.

Don’t hold the brainstorming session in the same room every other meeting is in, or play music in the background so you don’t have the same bland white noise in the background. Studies show that getting out of the office (mentally and physically) can remove creative roadblocks.

Humor also helps with creating new connections as much of humor is connecting two things together in an uncommon or new way. As the article says,

The most powerful overall driver of innovation was associating—making connections across “seemingly unrelated questions, problems, or ideas.”

Humor can do that. And it all becomes easier when you follow the tenets of improvisation: treat your fellow peers like geniuses and poets and Yes And.

If you’re interested in learning how humor can help your creativity, check out our problem-solving workshops.

PS. Two other articles stuck out to be from the Top 10 that are worth reading: #2 Seven steps to better brainstorming and #10 Three steps to building a better top team.

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By on May 3, 2011 in Humor Benefits

An interesting TEDx talk on Your Brain on Improv. It doesn’t have a lot of conclusions but it does give an insight as to what’s happening when you improvise and how that may relate to creativity.

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By on October 21, 2010 in Learn with Humor

For the past two weeks, I’ve been researching and exploring the concept of inclusive organizations (What Does Inclusive Organization Mean? and 8 Traits of Inclusive Organizations).  I was doing it because I was asked to help lead a training on the topic, but why should you care about creating an inclusive organization?

As it turns out, there are a number of benefits to doing so.  And these are benefits beyond the “nice feeling” you have from being inclusive.  These are benefits that ultimately affect the bottom-line, improve work results, and make executives happy.

8 Benefits of an Inclusive Organization

photo by duchesssa

1. Higher Job Satisfaction

When you feel valued for your work and contributions, you’re going to be more satisfied with your job.  Appreciation is an incredible motivator and doesn’t always mean giving away more money–it can be as simple as recognizing the individual for their hard work and dedication.  Many companies do this well for their star executives, but what about for their star administrative assistants or technical gurus?

2.  Lower Turnover

If you are recognized and appreciated, and you can see that the work you do is valuable, why would you want to leave?  People leave organizations that they feel are taking advantage of them (or other people), but inclusive organizations don’t do that.  Inclusive organizations find ways to visibly show how much they value all contributors, and that’s what will keep people there.

3. Higher Productivity

Inclusive organizations help increase productivity in individuals because they are motivated and know their work is appreciated.  In an environment where they feel their work will be ignored, there’s no motivation for an employee to find ways to work smarter.  But when the work is visible and valued, people are motivated to do even better, not just for themselves, but for the company.

4. Higher Employee Morale

As we learned recently, happiness is somewhat contagious.  By being inclusive and valuing everyone, employees are more likely to be happy with their work.  And if the people around you are happy and satisfied, any given individual is more likely to be happy as well.

5. Improved Creativity and Innovation

Diversity of people brings diversity of thought which brings diversity in ideas.  And when you combine these various ideas together, you may find the creative solution or next break-through innovation that would never have been discovered without different minds working together.

6. Improved Problem-Solving

There are two common ways a problem is solved: 1) Having seen a similar problem before and reapplying a modified solution, or 2) understanding the challenges of the problems and then coming up with a creative solution to fix it.  Having diverse backgrounds improves the likelihood of both–more diverse experiences means improved chance of someone having resolved a similar problem before (#1), and we know from Benefit #5 that inclusivity helps foster creative ideas that could solve the problem (#2).

7. Increased Organizational Flexibility

The world can change rather quickly, and the best organizations are those that can adapt to that change.  An inclusive organization is flexible and can adjust to the world’s changes because it is diverse, collaborative and the constant communication allows people to move from one role to another with greater speed and skill.  As conditions change, the inclusive organization can change along with them.

8. Better Employees

The long-term benefit to inclusive organizations is that they create, attract and retain the best employees.  They create them through improving problem-solving skills and encouraging constant growth and improvement.  They attract them because people want to work for a company that is high performing, values diversity, and has high employee morale.  They retain them because the company grows, people feel valued, and their happy with what they do.  All of that means better employees, which means better results for the company.

Other Benefits

There are some other benefits to being an inclusive organization (e.g. complying with the law), but the ones above are the ones that will truly lead to results.  Creating an inclusive organization isn’t just the right thing to do, it makes business sense.  And cents is what business is all about.

Got another benefit of inclusive organizations? Share it in the comments!

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By on July 24, 2010 in Humor Spotlight

The Man Your Man Could Smell LikeThe most recent Old Spice campaign has generated over 100 million views online; the Old Spice channel on Youtube has over 100,000 subscribers; there are nearly 700,000 fans on Facebook.  What started out as a well-done commercial for Old Spice has turned into a hilarious internet phenom–and all of this for body wash and deodorant.

Isaiah Mustafa, aka The Man Your Man Could Smell Like, has helped launch the Old Spice brand into social media stardom with one of the most popular social media campaigns of all time.   The original video (shown below) generated 15 million views on Youtube and over 20,000 comments.  But the Old Spice group wasn’t done.  They’ve since released another video (now with over 10 million views) and have made over 180 video responses to social media comments–generating thousands more comments and over 100 million views online.

The entire campaign has been a showcase for the power of humor.  The reason the videos have exploded into popularity is, simply put, they are hilarious (although I’m sure having an attractive, athletic man with no shirt on doesn’t hurt).

What’s so Humorous

I could try to describe all of the intricate details of what makes the videos work, but a picture is worth a thousand words, so the video is probably worth a million:

Why the Humor Works

The collective humor of the entire Old Spice campaign works for a number of reasons, many of which are re-applicable to a variety of work contexts (not just marketing):

  1. They know their audience. The commercials speak directly to women (“Hello Ladies”) but are targeted to both men (the amount of humor and assumptions about what women want) and women (making a man smell better and a man with no shirt on).  What’s more, when the original commercial went viral, the agency realized the most receptive audience wasn’t people sitting on a couch watching TV but people at their computers, so they went to the interwebs with direct video responses to comments made by influential social media moguls.
  2. They are confident. Part of the reason the commercials are so successful (and why Mustafa now has a development deal) is because Mustafa plays the role perfectly and is confident with everything he is saying.  If he meekly tried to deliver these lines, it would never have worked–it’s his swagger that defines the humor.
  3. They have the element of surprise. Laughter is caused by a break in expectation, and the videos are one surprise after another.  The flowing changes in scenery and objects constantly surprises us with delight as we see The Man Your Man Could Smell Like go from a shower to a boat to riding a horse in one seamless take.

Of course there’s more than just those 3 elements to consider–such as the hard work by the agency to do clever writing, proper promotion, and the shear work required to create over 150 videos responses, but those basics are something we can all learn from the videos.  And if you’re wondering how they could create so many videos (shooting as many as 40 in one day) in such a short time, the answer is improv.  In a talk with GameChangers,  Dean McBeth, Digital Strategist on the Old Spice brand said “Improvisation is the single most important factor in the success of the Old Spice Guy campaign.”

For more on the videos, check out the Top 10 Old Spice Guy Video Responses.

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The Answer is Improv

July 16, 2010

Q: What can I study to become a better presenter? A: Improv Q: Is there a way to learn how to think on my feet? A: Improv Q: What can I do to improve my creativity? A: Improv Q: How can I demonstrate the keys to successful communication? A: Improv Q: What’s a fun event [...]

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Humor at Work: Creative Team-Building for Marketers

June 20, 2010

New York, NY – What do you do when you have a team that’s never met before come together to brainstorm the next big idea for your organization? Improv exercises geared towards helping people learn about each other while warming their creative minds of course. That’s what I did for the digital marketing group at [...]

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Humor at Work: Improv Thinking for Cognitive Science Group

May 24, 2010

Cincinnati, OH – I’ve done hundreds of improv shows before but never have I been questioned about the process as much as this past week when I did a show for the Cognitive Science group at one Fortune 100 Company. With help from The Smarty Pants Theater Co, I performed an improv show and conducted [...]

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Need Some Insight? Let Your Mind Wander

March 2, 2010

I recently found an article on Discover Magazine titled Stop Paying Attention: Zoning Out Is a Crucial Mental State. The article analyzes a series of studies, mostly by psychologist Jonathan Schooler, on mind wandering. The studies suggests that letting the mind wander can help us do critical thinking, even if we don’t realize it. It’s [...]

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Want to Be More Creative? Be More Obvious

January 8, 2010

What’s the first thing people say when it’s time to be creative? “Let’s think outside the box.”  But for those of you who have sat through countless brainstorming sessions, you know that doesn’t always work.  In fact, in many cases, it leads you further away from solving the problem. What should you do instead? Follow [...]

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Humor at Work: Creativity Warm-ups for Marketers

December 8, 2009

New York, NY – It’s not always easy to come up with some actionable marketing strategies in a one-day brainstorming off-site. That’s why the digital marketing group of one of the biggest marketing companies in the world asked me to kick off their all-day session with some creativity warm-ups. Drawing inspiration from improv and stand-up, [...]

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