Iconoclast

The book Iconoclast by Gregory Berns takes a look at the creative process from a neurological perspective.  Using recent advances in neuroscience, Berns disproves previous assumptions about creativity and describes ways that we can all learn to think differently.  A great book both in terms of content and style of writing, definitely worth the read for anyone looking to be more creative in their work.

Buy Now | Creativity and Improv (A look at the adaptation by FastCompany)

Tagged as: books, creativity, imagination, perception, science

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